The Newtrl app supports organisations across the region to measure and achieve their
climate action goals while rewarding employees for creating a carbon-neutral world
Dubai 19 July 2022: The Dubai-based Olive Gaea providing Net Zero solutions to
private and government entities, has officially launched the Newtrl app. The company
aims to engage and reward employees for their sustainable behaviours and drive
corporate success via measurable and fun climate action.
Officially the first corporate app to bring employees and organisations together on the
common sustainability agenda across the MENATI region, the Newtrl mission is to turn
single daily behaviours into powerful, collective, and positive climate action to achieve
Net Zero emissions and limit global warming to 1.5°C.
Vivek Tripathi, the CEO and Founder of Olive Gaea, said: “The global climate crisis
cannot be solved by governments and businesses alone. The good news is that post
COVID-19, there’s been increased research for purpose and climate action: people
want to live a more sustainable life. They also expect organisations to take responsibility
for their environmental impact”.
“That’s why today, businesses have the unprecedented opportunity to turn this desire
for sustainability into powerful, collective action. As the world approaches 7 billion
people, almost half of them are employed; employees have therefore an immense
potential to fight against climate change”.
According to research 74% of UAE consumers say companies behaving sustainably is
more important than before COVID-19; globally, 81% of consumers feel strongly that
companies should help improve the environment. Furthermore, 72% of millennials,
approximately 75% of the global workforce four years from now, are willing to cut their
salary to work for a sustainable company.
From a corporate perspective, an engaged workforce is critical, as it increases
productivity and retention rates, reduces absenteeism, helps attract talent, and
improves customer happiness.
“While there are many ways to increase engagement, we know that the most effective
one is through sustainability initiatives”, added Tripathi.
Newtrl enables organisations to improve their sustainability performance and employee
engagement for a carbon-neutral world. Employees can choose to take pledges and
tangible actions to make their lifestyle more sustainable and help their organisation
achieve measurable carbon reduction targets.
The app provides an easy and fun platform for managing CSR activities, data collection
for Scope 3 emissions, and sustainability reporting. It also helps educate employees
about sustainability contributing to a positive ripple effect.
“We look forward to working with organisations across the region, helping them to align
with the Net Zero targets set at both corporate and country levels, and to engage their
workforce in a meaningful, purposeful, and effective way”, concluded Tripathi.
Newtrl is available for download on Apple and Google Play Stores. Organisations can
contact Olive Gaea to subscribe to the service.
To know more about Newtrl, visit www.olivegaea.com/newtrl or email
info@olivegaea.com.
